| Dell
has had trouble in the mobile and tablet space. The company's CEO,
Michael Dell, has continuously bashed Android, and its Streak
phone-tablet line was a commercial failure that was eventually
abandoned. The once-dominant PC corporation has examined the company's
shortcomings and now understands that consumers value the “ecosystem” of
a tablet as much as the hardware, according to Dell chief commercial
officer Steve Felice. “We have been taking our time. The general failure
of everyone that's tried to introduce a tablet outside of Apple” said
Felice in an interview with Reuters. “You will see us enter
this market in a bigger way toward the end of the year. So we are not
really deemphasizing it, we are really being very careful how we enter
it.” The company hasn't announced which non-Apple operating system it
might adopt, saying both Android and Windows 8 were viable options.
However, Felice did say that he liked the feel of Microsoft's
touch-enabled operating system, which should debut later this year. Dell
plans to focus on the consumer level of products rather than the
enterprise, although the company's products will remain compatible
within the business marketplace. “When we introduce the products, they
will be consumer products, but we are going to make sure that they are
very compatible with the business marketplace, which we don't think
Apple has addressed,” said Felice. “There's lot of use in the commercial
sector that requires security and more compatibility, and I think we
will be able to address that in a better way.” |
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