Adobe and Sony create contest to put Air apps on Android tablets

It's common to see companies holding contests to promote their new products and to expand their brand. But what we have here is a rather unique contest. It's held by Sony and Adobe, called the Air App Challenge, and it's all about Adobe's latest product Air and Sony's latest product, the S2.

For one, Air hasn't exactly taken off quite like the Flash makers had hoped — especially in the mobile space. And two, that new S2 tablet is going to need some apps that are designed to take advantage of its dual screens. The $200,000 in cash prizes will be awarded to developers who whip up the best creations specifically for the forthcoming Sony Honeycomb devices, using Adobe's Flash-plus-browser environment.

Challenges have proven successful in the past to spur interest in platforms from Android to New York City's vast databases of information. If the contest is successful it could turn that little folding Sony from a novel design into a unique and compelling product.
source: 2DayBlog.com

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