The tablets will be customized for the airline's in-flight entertainment needs, including the addition of expanded memory because the tablet won't be streaming anything from the cloud - despite you flying above the clouds in the plane.
This is great for Samsung, as users will get to experience the tablet firsthand and increased exposure for the tablet means a larger potential market. Of course, they'll have to customize the UI enough so that users won't have a hard time using the tablet, if not they will be turned off by the device, doing the opposite of what Samsung hopes it would.
source: Ubergizmo
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